Prime Video kicked off its 2023 Thursday Night Football schedule setting an all-time record as the most-streamed NFL game in history.*
According to Nielsen’s custom Integrated Live Streaming Report**, Prime Video averaged 16.6 million viewers (AMA) across all media platforms during last night’s Vikings-Eagles showdown, as the defending NFC Champions notched their second win of the season.
According to Nielsen’s National TV Ratings (panel only), last night’s game was up +16% in total viewers over the comparable game in 2022 (15.1M vs. 13.0M), and ranks as the most-watched TNF game ever on Prime Video. Among the key demos, last night’s game was up +15% year-over-year among P18-49 (7.6M vs. 6.6M), and up +17% among P18-34 (3.5M vs. 3.0M) from last season’s TNF Chargers-Chiefs season opener (9/15/22).
The median age of last night’s TNF audience was 47, which is 7 years younger than the NFL average on linear networks through the first week of the season (54).
“We’re so excited to have kicked off our second season of exclusive TNFcoverage by setting new all-time audience records. Building on last year’s success, our team worked tirelessly this offseason to raise the bar and enhance the viewing experience even further, so to see this kind of response and turnout from fans is very gratifying,” said Jay Marine, VP, Global Head of Sports, Amazon. “We are thrilled with the continued growth and performance of TNF, the ways in which we are innovating in the space, and the value our sports portfolio provides to Prime members.”
Additional Nielsen National TV Ratings highlights include:
- TNF on Prime Video outperformed all other programming on broadcast and cable television Thursday night, among total viewers, P18-49 and P18-34.
- Last night’s game reached a peak audience of 17.0M between 9:15-9:30PM ET.
- For the week beginning Monday, Sept. 11, TNF on Prime Video ranks as No. 1 program of the week among P18-34 across broadcast and cable.
- TNF on Prime Video was the most-watched program of the night across broadcast or cable, out-delivering the No. 2 program by +372% in total viewers (15.1M vs. 3.2M).
* Most-streamed NFL game record is based on device AMA, inclusive of Prime Video, Twitch and NFL+.
