HOLLYWOOD, Calif., March 28, 2023 /PRNewswire/ — Fender Musical Instruments Corporation (FMIC) today announced the fifth annual class of artists joining Fender Next™, an artist development program designed to elevate rising musicians that are pushing guitar forward in music and culture. The new artist landscape has been indelibly altered since 2020. The Fender Next™ program extends beyond removing barriers to industry-leading gear and marketing tools, but also guides new members through the changing landscape of today’s music industry. Over the last four years, Fender Next™ has recognized and empowered talented artists who have launched into critical acclaim and commercial success including Sam Fender, Omar Apollo, Wet Leg, Blu DeTiger, Phoebe Bridgers, Ed Maverick, MAY-A, Japanese Breakfast, Anly, Madison Cunningham, the Black Pumas and more. This year, Fender Next™ has expanded its depths of diverse genres that reflect the landscape of players globally.
“As we celebrate the fifth year of our Fender Next™ program, we’re watching many of our alumni achieve monumental career success. The ways in which artists find their rise are evolving and Fender is committed to evolving with them as a brand,” said Matt Watts, Senior Vice President of Marketing at Fender. “We celebrate the new class of 2023 Fender Next™ artists, who represent a diverse range of genres, cultures and styles with confidence that they will go on to lead, inspire and define the industry. Fender is honored to be a part of their journey.”
This year’s Fender Next™ class includes 25 rising artists from North America, Australia, Europe, Asiaand Latin America that span genres, generations, genders and backgrounds, each elevating guitar in their respective communities. After an open call and record number of 800+ submissions from aspiring musicians and A&Rs across the country, the 2023 roster was hand-selected by Fender’s best-in-class artist relations team as representative of the future of guitar and the wider industry. As part of the process, Fender partnered with key industry leaders at record labels, management companies, streaming services, talent agencies and other music entities. Discover the Fender Next™ Class of 2023 along with a curated Spotify playlist of each artist’s top singles.
The Fender Next™ Class of 2023 Includes:
- Dayglow (U.S.)
- Cafuné (U.S.)
- Jean Dawson (U.S.)
- Bartees Strange (U.S.)
- Adi Oasis (U.S.)
- Momma (U.S.)
- Wallice (U.S.)
- Yahritza y Su Esencia (U.S.)
- DannyLux (U.S.)
- Devon Gilfillian (U.S.)
- 49 Winchester (U.S.)
- Cecilia Castleman (U.S.)
- Luna Li (C.A.)
- Bratty (M.X.)
- Samm Henshaw (U.K.)
- The Mysterines (U.K.)
- Ruti (U.K.)
- Deyaz (U.K.)
- Tommy Lefroy (U.K.)
- Grentperez (A.U.)
- Ruel (A.U.)
- BREIMEN (J.P.)
- Chili Beans. (J.P.)
- Sunset Rollercoaster (T.W.)
- Wen Zhaojie (C.N.)
 today announced the fifth annual class of artists joining Fender Next™, an artist development program designed to elevate rising musicians that are pushing guitar forward in music and culture.){kind=link}