Albany, NY – Alternative pop-rock band kind.are excited to release their new single “Fall” along with a colorful new music video premiering now on Ones to Watch. Fans can check out the new release, described by Ones to Watch as “a vibrant jam that immediately boosts viewers’ serotonin levels” here: WATCH, and pre-save the new single ahead of its official Friday release now here: PRE-SAVE
Speaking on “Fall”guitarist Jake Ratelleshares, “Following our more rock driven first release, in our sophomore song “Fall” we wanted to show listeners the pop inspired side of our songwriting. Everything about the track is supposed to get stuck in your head, combining the consistent and approachable base of the song with hard hitting, catchy overtones. With both the song and the music video, we wanted to show everyone that listens a more honest and colorful take on a type of songwriting that is easy to lack in personality.”
kind.was created at the beginning of the COVID-19 pandemic. The members all had bands that didn’t survive the drastic change to the music industry, and wanted to reinvent the way theyproduced and promoted the music they created. Jake, Nick, and Hawke had been best friends and bandmates for years, and decided to contact Brandon, a solo artist in their area, to start a band that focused on the creative, and entertainment sides of makingmusic. With everything kind. creates, there is always an emphasis on the theatrical and visual accompaniment to the music, without compromising the worth of the songs. Kind.hopes to spend 2022 figuring out new ways to bring their music to the masses, figuring out what system works best to further that goal.kind. is Brandon Kapoor(vocals), Jake Ratelle(guitar), Nick Cervone(drums), and Hawke Sleigh(bass)
